When I first started out as a freelance illustrator I found myself working in house for a design company called Display Art. I was thrown in at the deep end when it came to learning my way around a Mac but I soon got the hang of it. The company’s main client was Tesco and the majority of my illustrations were used for point of sale. I would be asked to produce visuals and final art. My work could be seen in above fixture displays, end gondolas, shelf stripping, window displays, bags and the backs of receipts. During my time there we did all the special holidays including Christmas. I remember being asked to produce artwork for the first Tesco Direct initiative. I produced illustrations for posters and a mousemat which acted as promotional aids.
Shopping was a lot more interesting for me back then.